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The music industry crisis is over!
Leave it to Avril Lavigne and 2.2 million Americans in jail to figure out how to make money off this dying career. Lavigne’s management reports that the singer recently pocketed over $2 million from YouTube — which is money generated from almost 100,000,000 plays of the video for her single “Girlfriend.” But why stop there?
With £1m on its way from YouTube, Nettwerk Management still isn’t done with the Lavigne video. They are now targeting Asia, explains Terry McBride: “We will start a Mandarin website with Mandarin ads and we will make a shitload of money, because 40% of her intellectual property value comes from Asia.”
As for Pack Central owner Bob Paris, he’s found that you can still consistently earn $1 million a year by selling cassettes. It’s easy when your target demographic is locked up:
Cassettes account for about 60% of unit sales, since CDs are contraband in many prisons because the hard plastics can be used for nefarious means. The screws that hold many cassettes together are also verboten, so Paris must manually remove them.
“I have dodged every conventional bullet that has hit most music retailers,” Paris says. “I don’t have to worry about downloading, legal or illegally. The beauty of it is that prisoners don’t have Internet access and never will.”
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